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Social Media Measurement Lags Adoption… Or Does it?
e-Marketer today published a study saying that social media measurement lags adoption. The difference was quite large: while 86% of respondents had adopted social technologies, only 16% were measuring...
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Yes, we can measure social media and other useful info from Mesh Marketing
from Katie D. Paine’s blog Still winding down from an exciting day at #Meshmarketing in Toronto yesterday (huge thanks to the organizers for a great event). I sat in on four fabulous presentations, but...
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Influencer relations: are you doing it wrong?
Today there are far more “influencers” than ever before. An influencer is simply someone with an audience who can influence the buying behaviour of that audience. The ultimate example is Oprah—when she...
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